In addition to any specific terms included with such promotions, the following terms and conditions will also apply to all promotional offers, discount codes and coupons (collectively, "Coupons") listed on this page. Houzz is a registered trademark of Houzz Inc.Houzz may offer promotions for purchases on the Houzz platform from time to time. The JPI Houzz Marketing Programs are not endorsed by Houzz®. The information contained in this article is based on our experiences in helping companies achieve measurable marketing results. We’ve worked with many companies and have developed enterprise programs to assist companies which have dealers, multiple locations, or franchisees. We, JP Innovation, help companies increase their exposure on Houzz with the goal of helping them generate more leads and sales. There are times when you can benefit from paying Houzz but most companies think that they are maximizing their exposure by paying Houzz when in reality they are not.
Organic exposure on Houzz can generate a massive amount of exposure for your company and there are actions that you can take to improve your results. If you really want to be successful on Houzz, that you cannot rely on their paid programs to do that. They have sold over $1,000,000 in projects from Houzz. Their photos have been saved to over 100,000 ideabooks. They have won 12 “Best of Houzz” awards including both “Best of Houzz - Service” and “Best of Houzz - Design” awards. Received 74 five-star reviews from clients Impressions are impressions of your profile and your photos.Īgain, you can see that this client receives the majority of their exposure organically. This is a graph of “Impressions” on Houzz. Organic exposure is the often missed component in Houzz marketing.
This may mean that you strategically use Houzz advertising (but don’t rely on it) and you optimize your profile to increase your “organic” exposure. If you want to use Houzz to generate leads and sales you need to do everything that you can in order to increase the exposure for your company. We always look to the data and not simply make decisions “based on what we think”. This is the way that we always make decisions with clients. The Way to Generate Real, Measurable Success on Houzzīy the way, I am going to express some of my opinions here but all of my opinions are based on data and I am going to show you the data so you can draw your own conclusions. If you want people to find your photos then you need to optimize your projects and photos so people can find them organically.In many categories you can rank #1 organically. If you want people to find your company when they are searching you have to optimize your profile.For you the big opportunity is increasing your “organic” exposure. It may not be enough to help you generate leads and sales. Just because you are paying for “advertising” does not mean that you are getting the most out of Houzz.
Here are my thoughts based on client data: “We are paying Houzz” and often this statement is followed by expressions that they do not feel that Houzz is helping them in terms of generating leads and sales. I would like to address something that I have heard from many companies. Ideabooks allow people to share their ideas with other people including spouses and builders, architects, or interior designers. Houzz is a great website for people who are looking for ideas related to interior design, or if they are looking for ideas related to remodeling or building a new home. Why You Shouldn’t Rely on Paid Advertising on Houzz